Marketing Information Systems

15-19, 2,3,4
Final Exam location 3M69
April 20

Marketing Can be defined as "the process of planning and executing the conception (design), pricing, promotion, sales and distribution of ideas, goods and / or services to create exchanges that satisfy individual (customer) and organizational (business ) goals."

Marketing and Sales area is focused on generating the profit of the organization.

What information should be necessary in order to sell products?
Determine the top selling products.

How much of each product is to be pursued?
Demand and the forecast of it. Or from orders.

How are products best promoted and advertised?
Metrics of different type of sorts, within a system. Knowing the target audience. It'll come from the market itself. Knowing their preferences.

How should products be produced for maximum customer satisfaction?
Understanding the customer market.

What price should be charged for products?
Through Costs information or competitor pricing, market conditions.

ERP in Marketing
They need to be configured according to the needs of the organization. A marketing strategy is set up as far as sales, inventory processing and production.

There can be automated sales processing such as reaching a reorder point and the system goes to generate new purchase.

Consider:
1.0 Presales
2.0 Sales Order
3.0 Inventory Sourcing
4.0 Delviery
5.0 Billing
6.0 Payment

There's three parts to a price: Price, discount and freight.

Customer Relationship Management - establishing relationship with a customer so that we can conduct business on the same customer.
In Presales there is contacting, quote, identify; all of these processes can be automated by ERP.

Campaign Management Software - automate the aspect of sales, or works to manage a sales force. This is essential in management.